Simple Value Proposition Formula

In this episode, I want to give you all the details on how to write your Value Proposition today.

I know these can feel overwhelming because it's so easy to second guess every little thing, but you can assemble the parts to this and have a finished version, ready for testing, today.

I originally discovered this format in a book called, Crossing the Chasm by Geoffrey Moore but, it’s been used and modified several times for both Value Propositions and Positioning Statements by different people over the years.

For {target} who {statement of the need or opportunity}, {Name} is {product category} that {statement of benefit}

Typically, when we lead a client through this, it’s later in the process so, there are certain elements that we’ve already gone over, like brand values, personality, ideal client definitions, etc.

If you don't have those elements handy, though, don't worry. It's still worth the exercise to uncover where your own brand knowledge is lacking.

And, if you're doing this for a client, this is a perfect start to your roadmap of required strategic work!

Here's the worksheet.